You’re probably wondering what theBit is. 

To answer that, allow me to take you on, er, a bit of a journey.

Technology, as you’ve probably realised, is ingrained in our daily lives more than ever before. It’s in our hands and on our wrists. In our pockets and bags. On our kitchen benches and bedroom walls. It’s even on our roads and wirelessly weaving its way over our skies. Simply put, technology is everywhere in New Zealand.

Apart from on the web. Here it’s a different story. For whatever reason, there isn’t a committed technology website serving the New Zealand population. theBit is that site.

We will bring you the latest breaking technology news and reviews in a simple and easy-to-digest format, written in plain English, using minimal jargon. We will click “publish” as quickly as possible – as soon as we know something, you’ll know something.

This, we hope, will ensure we create energetic content that technology professionals, enthusiasts and even noobs can understand and enjoy.

About our audience

Below is a quick look at the metrics of who is reading theBit.nz

Monthly viewsMobileDesktopTabletNZ audience share

Here’s a quick glance of what sections are the most popular on theBit.nz


Note that these numbers only tell half (if that) of the story. theBit has a content partnership with Stuff.co.nz which means our content is put in front of over 2,000,000 Kiwis on a daily basis.

As proud as we are of our audience numbers, in truth, they don’t tell the whole story. Datasets don’t take the most important metric into consideration. 


TheBit doesn’t chase clicks. theBit don’t write about The Bachelor, or The Royal Family, or any of that sort of guff. It’s a deliberate choice we made at launch. The role of theBit is to help our readers understand the technology industry better, and, in turn, make informed buying decisions. 

This makes our audience a really valuable one. 

The vast majority of people reading technology news, reviews and “best of” content are doing so because they’re about to make a purchase. And we’re here to support that buying journey. 

“No one is reading theBit for fun… they’re only reading our content because they’re about to make a purchase”

David Court

We work with the biggest brands

Apple, Microsoft, Amazon, Google, Sony, Samsung, Oppo, HP, Dell, Dyson…

…to name a few. The biggest companies in the world recognise the value of our work. Want to put your brand and message in front of our valuable audience? Get in touch with david.court@thebit.nz